← All work CASE · 03/03

16M+ views and 33,760 followers in four months.

Client

Unframed Talks

Vertical

Podcast · In-house

Year

2026

Disciplines

Video Production · Content Strategy · Web

The brief

Unframed Talks is Unframed’s own podcast, built and run entirely in-house as a direct demonstration of what our video production looks like when there is no client brief to answer to, only our own standard.

The approach

Decisions, not activities.

We own the whole thing, top to bottom: filming and editing every episode, researching guests and building the questions that make each conversation worth watching instead of generic, cutting short-form content designed to turn casual scrollers into long-term viewers and subscribers, and running the website, unframedtalks.com.

app.unframed.co/performance
MW
Workspace
· Performance
· Campaigns
· Creative
· Clients
Reports
· Weekly
· Vertical
Every channel · judged on one measure
Did it bring in people who buy?
7D30D90DALL
Cost per acquisition
Tracked
back to what it produced
Revenue
Attributed
not impressions
Spend
Allocated
toward what works
Creative
Tested
before it scales
CampaignChannelSpendCPIStatus
Prospecting · broad Paid social Tracked Judged Scaling
Search · high intent Google Tracked Judged Scaling
Retargeting · past buyers Paid social Tracked Judged Stable
Native · test Native Tracked Judged Testing
The work

The work, in order.

  1. A studio built for the format

    Episodes are shot in our own custom-built studio in Podgorica, designed specifically for an intimate, unguarded atmosphere rather than a generic set. Seven episodes were filmed on location instead, when that made more sense for the guest.

  2. Season one, by platform

    Eighteen episodes and more than thirty hours of conversation, cut for four networks and the long-form channel behind them:

    • YouTube. 8.5k subscribers, 2.5M views including short-form.
    • Instagram. 15.4k followers, 6M+ views.
    • TikTok. 2.5k followers, 2.5M views.
    • Facebook. 7.1k followers, 4.7M views.
The result
18
Episodes · season one
16M+
Views across all platforms
33,760
Followers across all platforms
4 months
March to July 2026
What we learned

This is not a client case study, it is proof. If this is what we build for ourselves with no client waiting on approval, it is the clearest evidence of what video production actually means here.

Next case study

Marko Vukotić — 5.4x return on ad spend. Customers in 18 countries.

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