Index / 03 · What We Do

We don't sell services. We sell outcomes.

Here's what that actually looks like.

How we work

Every engagement starts with a conversation, not a proposal template.

We figure out what’s actually broken, agree on what winning looks like, and structure how we get paid around it — fixed fee, commission, or both, wherever the model allows it.

Once we’re in, we’re in. You get visibility into what’s moving as it moves, not a monthly report reformatted to look like progress.

The performance model

Skin in the game means this: fixed fee plus commission on results, wherever we can structure it that way.

PARTNERSHIP LEDGER · MONTH 06 / 12
Fixed + 7% commission
Attributable revenue · this month
€92,500
Measured against the number we signed up to move.
Unframed earns
€14,475
Retainer + 7% of revenue. Nothing else.
Client keeps · 93% Unframed · 7%
€86,025
€6,475
The revenue the client's business keeps — to reinvest, to hire, to pay themselves.
The slice that only exists because the number moved. If it doesn't move, this is €0.
LineComponentBasisAmount
01 Fixed retainer Covers the team, the strategy, the work — whatever the month. FLAT · €8,000 €8,000
02 Performance commission 7% of the agreed number. Only earned when the number moves. 7% × €92,500 €6,475
Σ Unframed, total Retainer + commission €14,475
Last six months · the slice in context +€74,500 rev · ↑ 5.1×
M01 €18k
M02 €26k
M03 €41k
M04 €58k
M05 €74k
M06 €93k
THE HONEST LINE If the number hadn't moved this month, Unframed earned €8,000, not €14,475. That's the filter — and the incentive.

We track everything, down to the dollar — not because it looks good in a deck, but because it’s the only way to know if any of this is actually working.

We don’t promise that every engagement runs this way. Some clients are structured on a straight fee. What doesn’t change is what we’re accountable to: the outcome, not the invoice.

See if it fits your business →
The filter
Who this is for
  • Growth-stage and established businesses across different verticals.
  • Companies already spending on marketing who want it to actually work.
Who it isn’t
  • Businesses starting from zero.
  • Anyone who needs a number we can't stand behind.

If we don't think we can move your number, we'll tell you on the first call. That's not a disclaimer. It's why the clients we do take on trust what we say next.

Case study

One result pulled from Work goes here once a case study is cleared for publication.

See the work
Close / what we do

If we sound like the right fit,
the next step is a conversation.