← Back to What We Do 05 · Capability

We build the infrastructure that makes it all work.

Technical Solutions

The best strategy fails without the right foundation underneath it.

Tracking & integrations
your-stack / tracking/conversions.ts +128 / −41
main
apps/
├ web/
│ ├ convert.ts
│ ├ events.ts
│ └ forms.ts
├ crm/
│ └ sync.ts
└ lib/
├ auth/
└ payments/
 1 // every conversion, attributed
 2 import { slots, guests } from '@uf/tracking';
 3 import { track } from '@uf/analytics';
 4
 5 export async function book(req: BookingRequest) {
 6   const slot = await slots.claim({
 7     source: 'paid-social',
 8     date:  req.date,
 9     time:  req.time,
10     party: req.party,
11   });
12
13   if (!slot.ok) return { ok: false };
14
15   await guests.upsert(req.guest);
16   track('conversion.server', { slot });
17
18   return { ok: true, id: slot.id };
19 }
CI passing 3 commits ahead deploy: 2m ago
your-site.com/checkout
LIVE
Your booking flow
Every step tracked, every drop-off visible
Liveserver-side
01Guests
12345678
02Date
Thu 21 Nov
Fri 22 Nov
Sat 23 Nov Full
Sun 24 Nov
Mon 25 Nov
03Time 4 guests · Fri 22 Nov
18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00
Own the data · every tool talking to every other attributed, not guessed
What This Means

Described by what it achieves.

01

Web development

Pages built to convert, not just to look finished.

02

Automation

The manual work removed so campaigns run without someone babysitting them.

03

Integrations

Every tool talking to every other tool, so the data is trustworthy.

Why It Matters

Bad tracking makes every other number a guess. This is the part nobody sees and the part everything else depends on.

Proof point
Technical engagement
Proof point pending

A specific technical outcome — attribution accuracy, or a process automated — goes here once a real case is cleared for publication.

Close / capability

Same team, same model,
different chapter.