#1 in Finance on the App Store, at €0.35 an install.
Presto needed installs that actually stuck, a way to know whether people used the app once they had it, and one strategy tying acquisition, product and real-world presence together instead of several disconnected efforts pulling in different directions.
What wasn't working.
- Growing a finance app's install count alone does not build a business.
- Installs that did not stick, and no way to know whether people used the app once they had it.
- Acquisition, product and real-world presence running as separate efforts pulling in different directions.
Decisions, not activities.
Unframed works with Presto as a growth partner, not a vendor running isolated campaigns. The work spans media buying, content, product input, event strategy and in-app analytics, all unified under one campaign built specifically to tie it together.
The work, in order.
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Media buying that lowered cost while installs climbed
We ran Presto's media buying, and the two numbers that matter moved together: installs went up while cost per install came down to €0.35. That combination — more installs at a lower price — only happens when targeting, creative and budget allocation are being actively managed, not left on autopilot.
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Content built to connect, not just convert
Paid media gets someone to install. It does not make them use the app. We built organic content specifically designed to connect users to what Presto actually does, running alongside paid creative built purely to convert into installs. Two different jobs, two different content strategies, working the same funnel from opposite ends.
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Product, not just promotion
Our involvement does not stop at marketing. We work directly on the development of the app itself and the other products connected to it, PrestoLink and PrestoDirect, helping shape what gets built based on what we see from users and the market — not handing off a marketing plan and stepping back.
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Showing up at events
Beyond digital, we plan how Presto shows up at events, from where the team should be present to how the app gets introduced to people encountering it for the first time in person.
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Tracking what happens after the install
An install is the easiest number to chase and the least useful one on its own. We built event tracking inside the app itself, so we could see how people actually use it after downloading, and more importantly where they stall. That data feeds directly back into what we prioritise, both in marketing and in product.
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The Presto campaign
Media buying, content, events, in-app tracking and product input used to run as separate workstreams. We built a single unifying campaign, internally called simply Presto, to tie every piece together under one strategy instead of several disconnected ones.
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Growing the ecosystem
Presto is becoming an ecosystem, not one product: Presto, PrestoLink and PrestoDirect. Part of our ongoing work is mapping out concrete, specific use cases for where each product fits into a user's life, so growth is not just about the core app but about the whole system around it.